Ask any agent or publisher and they will really drive home the importance of the "platform." Platform is one of the most overused words in publishing right now, just behind "paranormal romance." The idea behind a platform is that, along with your work, you bring with you enough expertise and automatic sales to successfully sell your book. Like say for instance you are a well-known foodie, then you've got a great platform to sell a cookbook.
But there have to be other ways to get the attention necessary to help you sell a new book. I will give this information to you for
TOP FIVE WAYS TO INCREASE VISIBILITY FOR YOUR NEW NOVEL
5. A Sex Scandal
Yes, in this day and age, sex still sells. And no kind of sex sells better than the forbidden kind. I mean there sometimes is no better advertisement than getting caught with your dick in something it's not supposed to be in. And even better (for some of you) if there's video proof of said event. But throughout history, there has been no better sales tactic than a good old fashioned sex scandal.
Remember that dude General Petraeus, who fought the Taliban and Al Qaeda and a bunch of other heroic shit? His book did so-so after his tours of duty, but after he got caught with saucy emails... BOOM! That book went off like an IED.
Can you imagine reading Bill Clinton's book had there been no Monica Lewinsky? I couldn't. So if you want to help increase sales and can't afford a top dollar publicist, then go get your fingers in something. But whatever you do, don't forget to get caught!
4. An iPhone Video of a Tragedy
Man, these days, no tragedy happens in the world without somebody capturing it on their iPhone or reasonable facsimile thereof. Think about it, if you happen along a burning school bus full of children, whip out your phone and take a picture of it. Better yet, be the ONLY person taking a picture of it. That's right, when Nightline or 20/20 or Al Jazeera show that video on an endless loop, that's your name they have to show in the corner. You can't beat that kind of publicity with a stick. And the bigger the catastrophe, the more visibility you gain from it.
So if you're not lucky enough to wander upon a tragedy, consider creating one. After all, aren't you creative to begin with?
3. An Insensitive Tweet or Comment
Think about it. Would you have even known there were Danish cartoonists had they not drawn pictures of the Mohammad? That dude who made the silly video on YouTube got three hundred million more hits than any silly "safe" stuff I'm ever going to produce. No one even remembers liking Mel Gibson in Lethal Weapon II anymore, as his later career has totally upstaged the Mad Max days. The sad truth is that one simple insensitive tweet has got legs. It can give you the traction in todays hyperfast world that good, honest work may not be able to generate.
So try it out. There are plenty of pussies out there in the world. Find the group that's right for you to offend. Me, I like going after feminists, because there's usually something stuck up there in the first place. Something like:
"Feminism is just a bunch of silly shit a woman said and did in her past that she's ashamed of now that she's settled down and married."
Or
"Welcome to West Durham, where the women's legs are hairy and the men's aren't."
Or even
"Hey, let's all admit we only fast forward through HBO's Girls to the scenes with Allison Williams."
Or even
"Hey, let's all admit we only fast forward through HBO's Girls to the scenes with Allison Williams."
But that's just for me. You may find it easier to say something insensitive about all sorts of groups. Just make sure you get someone rankled enough to give you the attention you crave.
2. Murder Your Wife
This one is tricky. In the state of North Carolina, the wife is technically still classified as your "property," so it is considerably easier to get off the hook for murdering her. HOWEVER, you must be careful, as this is a double-edged sword.
ABC-11 is obsessed with wife-killing murder trials. If you don't believe me, tune in. There's a new one every week. When they can't find one around here, they retry one that got away with it in the past, sometimes three or four times. Lately, there's been a dearth of good wife-killers, so we're borrowing the one in South Africa, Mr. Oscar Pistorius.
But the fact remains: had ANY one of those bastards written a book, it'd be flying off the shelves right now. They wouldn't have to walk into Barnes and Noble, hat in hand, and ask ever so nicely for their book to be carried in stock, placed on the shelf. No, that thing would be on its second or third printing by now.
1. A Good Old Fashioned Shooting Spree
Eryk Pruitt is a screenwriter, author, and filmmaker living in the woods of Durham, NC with his (still alive for now) wife, Lana and his cat Busey. His new novel DIRTBAGS was just released and he is looking for any way in the world to promote it. Perhaps you can help him. It's available in print, e-formats and hopefully in a tolerant bookstore near you.
LINK TO PUBLISHER: http://www.immortalinkpublishing.com/books.php?id=34
BOOK TRAILER: https://www.youtube.com/watch?v=ejEmGlhy2PE
GET THE BOOK NOW ON AMAZON: http://www.amazon.com/dp/B00JGZHXN2
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